The trip is primarily for I-Com, the global digital metrics conference based in Geneva. I'm the 4A's representative to I-Com. I'll be moderating the conference on the AM of Thursday the 11th and then moderating a panel on The Future of Targeting Friday morning the 12th.
After the conference, we're going to Porto and hopefully down to the Algarve. Should be a great trip. Stay tuned for news, photos, etc.